Live Activity feature was introduced in iOS 16. The feature displays up-to-date information from your app, allowing people to view the progress of an activity, event, or task at a glance. This dynamic feature enhances user engagement by providing real-time insights, offering a seamless and interactive experience.

Effortless real-time order tracking, automatic updates, and an enhanced, time-saving experience, combined with being featured in the App Store due to the new Live Activity feature on iOS 16, would serve as an advertisement for the product, attracting new users. The new feature holds significant potential for additional ad placements that can be effectively communicated.